Group rebrands to promote access to energy

Sahara Group Foundation, the social sustainability vehicle for energy and infrastructure conglomerate, Sahara Group, has unveiled its refreshed brand identity to reinforce its commitment to promoting access to energy and sustainable environments.

The unveiling event at Sahara Group’s office in Lagos Nigeria, included the introduction of the foundation’s refreshed logo, impact focus, and website to frontline brand, energy, sustainability, and lifestyle journalists.

The event also served as a formal introduction of the Sahara Group Foundation’s new Director, Ejiro Gray, who in December 2022, assumed the role of director, Sahara Group Foundation; in addition to her role as director, Sustainability and Governance, Sahara Group.

Executive Director, Sahara Group, Ade Odunsi, also a trustee of the foundation and Executive Director, Moroti Adedoyin-Adeyinka, expressed delight at the transformation of the Foundation since it was established.

Odunsi said, “We are privileged to have been given the platform to serve and Sahara Group Foundation has always been the rallying point for all employees and our businesses to touch lives responsibly.

“We sure are delighted that we can now move our impact further as we pursue the overarching aspiration of building sustainable societies,”

Speaking on the foundation’s refreshed brand identity, Gray said, “The Sahara Group has undergone some significant business expansion over the years, and in the same vein, has repositioned to better serve and create commensurate impact through our corporate Foundation. As such, this refresh allows us to reinforce our mission clearly and enhancethe impact of our projects and interventions.”

According to the Head, Corporate Affairs and Communications, Sahara Group, Bethel Obioma, the new logo represented the commitment of Sahara to building sustainable societies.

He said, “The hands holding up the globe represent the global Sahara community, partnerships and collaboration with sundry regional and global institutions and communities to build a world that is equitable and sustainable.

“The globe highlights the signature Sahara Energy burst which reflects our relentless efforts towards closing the energy gap and increasing access to clean energy across the globe.”

Unveiled through an electronic video footage featuring the combination of the elements and vibrant splash of colours to produce the imposing logo, the new brand identity of Sahara Group Foundation is expected to inspire endless possibilities across the energy conglomerate’s locations in Africa, Asia, Europeand the Middle East, the firm said.