The Balvenie Makers Project Hosts The Masters of Design in Abuja

Following the remarkable event held in Lagos to unveil the latest collaborators of The Balvenie Makers’ Project, Abuja was not left out as the brand and its collaborators played host to the city’s finest industrial designers, where the brilliance of the Makers was celebrated through a fusion of music, entertainment, the display of the Makers’ commission projects, and insightful conversations. The night kicked off with an incredible performance by Shyne Band, setting the stage for an evening filled with delightful moments. Simi Drey, the charismatic host, guided the audience through the event, ensuring a seamless flow of activities and an immersive experience. As the evening progressed, participants had the opportunity to test their knowledge about The Balvenie during a trivia session. Guests were split into two groups in support of The Balvenie collaborators: Team Obida Obioha and Team Tola Akerele. The trivia grew competitive, with guests excitedly participating and answering the questions in unison. The competition ended with Team Obida emerging as the winner. The event continued with a panel discussion led by the brilliant moderator, Eddie Madaki, Prestige Manager at William Grant and Sons. Eddie Madaki shared his insights and expertise, guiding the conversation into the world of Design and architecture. Reflecting on the cause for the project, Eddie Madaki remarked, “The Balvenie Makers Project serves as a powerful platform that celebrates the intersection of design and architecture. It is a testament to the immense talent and creativity that exist within our community. Through this collaboration, we are reminded of the transformative power of art and how it shapes our environment, sparking conversations and inspiring new possibilities.”

The highlight of the evening was undoubtedly the presentation of the remarkable designs the collaborators created for The Balvenie Makers campaign. They provided insights into the process behind the ideation and creation of the designs, emphasising their relevance to The Balvenie’s ideology. The evening ended with soul-stirring performances by twin sisters Oiza and Meyi, mesmerising the audience with their talent.

With each edition of The Balvenie Makers Project, the brand showcases its commitment to celebrating craftsmanship and supporting the creative community. Overall, the event imbued the transformative power of Design and architecture, sparking conversations and inspiring new possibilities. The night encapsulated the essence of the project, reminding us of the immense talent and creative energy that permeate the design and architectural landscape.