2Baba is launching into a new career phase as both he and his longtime management label, Now Muzik, announced the end of their 20-year partnership. The duo revealed this on Wednesday, March 6, 2024.
In a statement released by 2Baba, the pop icon said that Efe Omorogbe, through Now Muzik, has contributed to the trajectory of his career as he was able to achieve the best results with their support.
“I know it’s a cliche, but every good thing must come to an end. I owe a lot of my career success to Efe and his team at Now Muzik. Everything I’ve been able to achieve is a result of the support of so many people and organisations working with me to bring my talent and vision to life. Now Muzik is one of such companies, and I couldn’t be more grateful to them,” he said.
Similarly, Efe Omorogbe, co-founder and chief executive of Now Muzik, disclosed that he was proud of the brand both he and the music icon have built together across decades.
“It really is an honour to have had the opportunity to walk side by side with him, watching and helping him make magic over the past two decades. My team and I look forward to now supporting from the sidelines, and continuing to advocate for any and everything 2Baba,” Omorogbe said.
In partnership with Now Muzik management, 2Baba has recorded and released 8 albums, performed in over 100 cities, won over 60 awards, and scored over 400 million streams across all platforms.
The music star will be represented by his self-owned platform, Hypertek Digital.
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